Older People, Dementia & Policy in Scotland Essay

Older People, Dementia & Policy in Scotland - Essay Example It is becoming clear from both public debates and academic and policy maker discourse in the UK that many older people (i.e., those over the age of 65 years) much prefer to live their lives within their own homes. With aid from family and friends, an aggregate of the senior community seek to maintain their autonomy, independence and active well being (Audit Commission 5). However, a number of errors have been found in the reporting of expenditure of public care services, and these are attributed to the nature and parameter of service delivery across different areas of the UK. For example, evening and weekend home care in most areas, whilst others are consistently unable to receive night home care. Further, home-care workers trained in mental health were only available in 7 of 58 areas in a national study. Also, many older persons and their informal carers have not received additional support from community care agencies, as do older persons and trained carers within hospitals and nur sing homes. In the future, older people with mental health problems are to receive an equally good response regardless of where they live. This is one of the ways by which government and volunteer agencies seek to develop home-centered care, and to support informal carers and service users (Audit Commission 32). Equality and Diversity A feminist approach to the ethical care within social work for the older person is of recent intense focus in discourse. This school of thought encourages the professional social worker to actively reflect on concepts of social justice, autonomy and human rights, as well as extending investigation in to how aging is understood (Lolyd 1171).

Lab proposal Report Example | Topics and Well Written Essays - 1250 words - 1

Proposal - Lab Report Example Do not put the whole mixture in an instance. Put it lowly and let it filter through the filter paper and then ad some more amount slowly. Overfilling the funnel will ruin the filtration. 10. After emptying the beaker, take 5ml of distilled water and wash the beaker and rinse it into the filter paper assembly. It will help transfer any remaining particle of sand to the filter paper. Rinse the beaker again with 5ml of distilled water and repeat the step. Take 5ml distilled water and rinse the stirring rod. 12. Give it some time so that all the water from the filter water is transferred to the flask. Now carefully separate the filter paper from the funnel and let it rest on the watch glass. Dry the filter paper with the help of microwave oven or let your instructor dry it. 18. Place the beaker once again on the hot plate let it there for a little while. Let it come to room temperature again and gain note the mass of the beaker. If it is lees than the previous reading keep the reading and eliminate the previous reading. Keep the lower reading. But note do not over heat the beaker or do not overheat the dried salt. Mixture is a combination of two or more than two pure substances in which pure substances are combined physically not through a chemical reaction. The pure substances present in the mixture can be separated easily. Examples of natural mixtures are air, sea water, river water, etc. however, mixtures can be made by humans for various purposes; paint is an example of mixtures that is manufactured industrially and used extensively. In every day life mixtures are every where. Juices, mixed spices, salad dressing, etc are all mixtures. Homogeneous mixture is a mixture in which the components of the mixtures are mixed in such a manner that none of the component is visible. It is impossible to see the particles of the mixed components. Example of homogeneous mixture are salt and water

ASSIGNMENT-4 Essay Example | Topics and Well Written Essays - 250 words

ASSIGNMENT-4 - Essay Example As they both argue, other characters not present on the scene are referred to under varying circumstances to reinforce the theme. For instance, Lisa talks of her friend named Talia Robins who claims to be happier living without her father present at home. However, Lisa later depicts Talia as an unhappy bully of sorts as result of her father’s absence. Symbolism is also featured in the play adequately as a means to outline the theme as well. Among the symbolized items in the play include a trophy, a computer and a trash bin just to cite a few (Whiteson, Valerie, Horovitz 65-66). Lisa’s trophy represents the rewards of her personal conquests that she wishes her father would make time to celebrate with, while the trash bin she tosses it into expresses her disappointment in her ever busy father. Elsewhere, Paul tells her daughter Lisa of how her friend Daria Feldman got a computer from her cruel parents as a devise to preoccupy her thereby ridding them of her attention. Symbolically, the computer represents Daria’s parent’s selfishness (Whiteson, Valerie, Horovitz

Fiscal Policy Paper Essay Example | Topics and Well Written Essays - 750 words

Fiscal Policy Paper - Essay Example The taxpayers are adversely affected by the increases in the tax imposition. Recently owing to the high fiscal deficit there has been increase in the various taxes on the employers, manufacturers, wage suppression on the employees and so on. There has been a problem of inter temporal budget and the huge deficits are actually burdening the current generation as well as the future generation. One of the analysts in New York Times stated that, â€Å"taxpayers will end up paying the costs of today’s deficits tomorrow† (Ackerman, 2004). But in this situation tax regime has to be tightened for bringing dynamic stability to the US economy and sacrifice has to be made now. Future Social Security and Medicare users Owing to the huge fiscal deficit, the Patient Protection and Affordable Care Act enacted by the current President Obama directs towards access of equality, affordable health care and transformation within the health care system necessary to contain costs. The budget o ffice of the congress determined that the act will allow coverage to more than around 94% of the Americans staying within a limit of $900 billion bending the health cost curve and reducing the deficit over the next decade. The social security administration forecasts that by the next four decades from now on the trust fund of social security will be utilized in either borrowing, increasing revenue or that of diminishing profits (The Patient Protection and Affordable Care Act, 2012). University of Phoenix student With the American fiscal deficit reaching lowest levels recently hit the for -profit University of Phoenix with higher costs and tremendously declining overall enrollment. As a coping strategy the University has planned to close down around 115 locations affecting the careers of around 13000 students. The University currently has about 328,000 students declined from a peak of more than 400,000. The closure of the branches will leave around 112 locations in 36 states of Unite d States, the District of Columbia as well as Puerto Rico. Although the President of the University has assured that the affected students will be shifted to online courses but it will leave a sense of moral degradation among the students for sure (Veiga, 2012). The United State’s financial reputation on an international level The trade deficit of United States of America has widened in the month of August 2012 with exports falling to the lowest levels in the last six months indicating a sign of worry indicating that the global economy has reduced the demand for the US goods. The chamber of commerce declared that the deficit increased to a level of $44.2 billion in August which is biggest gap since May. In the global front the American made cars as well as farm goods have declined. The imports reduced but with a slight 0.1 percent to $225.5 billion as purchases of foreign-made autos, aircraft and heavy machinery fell. The cost of oil also fell significantly. A significant gro wth in the trade deficit imparts a negative vibe as it signifies that the US is earning less on an overseas scale with respect to its domestic products. The manufacturers of US have been also hampered by slumping economies in countries like Europe, China and other key export markets which accounts for at least one-fifth of U.S. exports. The economic growth also declined to an annual rate of only 1.3% in the quarter of April-June (Crutsinger, 2012). Unemployed individuals Unemployment is a serious problem which requires particular attention.

The relationship between marijuana and juvenile delinquency Essay

The relationship between marijuana and juvenile delinquency - Essay Example Based on transactional analysis theory, in the case at hand, it can be deduced from the physical and circumstantial evidence that my son’s friend has committed the following criminal violations: trespass to dwelling, theft, and illegal possession of picklocks. Trespass to dwelling is committed by a person who shall enter the house or dwelling of another without the latter’s prior consent. In the case at bar, the mere presence of my son’s friend inside the house (which is presumed to have been closed and temporarily inhabited as not even a single occupant was found thereon at that time) raises the presumption that he is guilty thereof. At that time, no one could have given him the permission to come inside the house as there was no legitimate occupant was there at that time. His being my son’s friend doesn’t in any way legitimize his intrusion into the house without invitation or prior permission. My son’s friend is also presumed guilty of illegal possession of picklocks. I must consider first the fact that I am very sure, non one in the house has ever had a picklock nor uses the same. The fact that my son’s friend was able to enter the house without the assistance of anybody, or any occupant from within, should be considered in relation to the presence of picklock found on the counter very near to the place where I found him. Common sense would indicate that the picklock could have been used to open the house door in order for him to gain entry thereon. It is not necessary though to actually see him in the act of using it as mere possession is sufficient to incriminate him. Theft could also be considered against him in relation to my jewelries which I found lying in the counter next to him. Of course, I should be careful with the fact that neither I nor anybody from my family in the house had put the jewelries there. Besides, jewelries are not commonly placed in or near the kitchen but inside the bedroom. For example, if I usually keep my jewelries inside my bedroom cabinet, the mere fact that they were taken outside the cabinet (where they should be), already consummates the crime of theft. The jewelries need not be successfully taken outside the house because the thief has already exercised control over the subject jewelries when he took them outside the bedroom cabinet where they are kept. There is no other logical presumption that could be made on the information of the presence of my jewelries in the kitchen beside the culprit whose presence in the house is under question. On the other hand, the fact that he smells of marijuana is not sufficient to indict him for violation of the law on prohibited or regulated drugs. On this aspect, the intervention of a professional is necessary in order to properly determine his condition. If it is positive, then he is guilty thereof. If it is negative, then he is not. I cannot rely entirely on my intuition as I may not be considered an expert in determining the smell of marijuana. Based on the facts given and discussion above, I will do the following: First, I will call the police right away. This is for the

Hotel on the Corner of Bitter and Sweet Essay Example for Free

Hotel on the Corner of Bitter and Sweet Essay (1)The first thing I would do if I found out I was going to be evacuated from my home is start crying. Knowing that I will be separated from humanity I will also begin to become crazy, knowing what happens too all these people at the camps families suffering and loosing each other by being separated and killed will destroy me. The last hours I have at home I will pack few of my clothes, toothbrush, money, weapons and a journal not a diary because IM A MAN! Why would I pick to bring a journal instead of everything else I might poses you might be thinking is because since I am a man I probably will stay alive and get to write about my daily struggles I will be having in the internment camp. I would be forced to leave behind my phone, my computer, and mostly all my electronics because I wouldn’t want to risk being tracked. My list reveals that I’m going to be weak without all my things that I live on daily this evacuation will change my whole life and family. I actually don’t believe the Japanese Internment compares to the Holocaust, even though everyone has their right to their own opinions I don’t believe they compare. Because so many more Jews were killed during the Holocaust then Japanese being killed in the camps and no offense but the treatment the Jews were given from the Germans were way harsher than the U.S to the Japs. The Japanese had less camps and were given better treatment like food they were sent to these camps so the U.S. could view them and make sure that they weren’t spies. The Jew were sent to the camps and instantly put to work given numbers to represent when they were next to be killed.   Both sides of the internment were one U.S. getting involved was a good idea or a bad one. The United States putting most Japanese into internment camps can be seen as a bad idea because American is known for the Land of the Free. The U.S. putting most Japanese people into camps is definetley unconstitutional it makes people question is America really the Land of the Free? Obviously we know as we read America was just trying to be safe at this time, because in 1942 Roosevelt signs a Relocation in the United States because they believed that the Japanese were a threat to America. We were fighting against them at this time and they just didn’t want threats because they did believe that even though they came to America they still are going  to give information to Japan. That’s why in the book we saw Keikos former teacher be taken away by the â€Å"FBI† because they believed he was a spy. They still got an education, made a low salary and were given food in these camps it wasn’t like they were being slaves. I believe it was a good idea for America to get involved I think they did it smartly too they gave the Japanese camps where they would stay at and have their life I know you’re going to write but it’s not the same they are being forced to move but at this time they were being accused of being spies and doing bad things. Some people also just moved to America and where put into a camp where they can get a place to live, money and food instead of living on the street. It’s also only Japanese people so you’re with your kind. I guess I’m using a Jewish point of view because in our religion we are supposed to only marry Jewish people so I see this as a good thing being together as a race, but also we learn from our past.

Impact of Recession on Movie Industry

Impact of Recession on Movie Industry Foreword Writing this dissertation was a long and exhausting process which included many setbacks and failures. Nevertheless it also was fulfilling and exciting as I was driven by my passion and interest in movies and cinemas in general. I always intended to work for the movie industry one day and hold well- grounded hopes of achieving this goal in the near future. Maybe this dissertation will help to convince the studios of my passion and capabilities. My thanks go to Mr Nick Bowen, who was an outstanding tutor and helped me through rough and inconvenient times with his competence and great sense of humour. I also would like to thank me interviewees Mr Arwed Fischer and Mr Jan Fantl, who provided me with many important information and an inside into the industry. Without them, a big part of the report would not have reached the standard it has now. Finally, I am very grateful for the help of my parents who made it possible for me to go to London and provided me with everything I needed in order to be successful and happy in the future. I do not want to forget to thank everybody else who supported me during this tough time and cheered me up after one of the occasional setbacks. Executive Summary Recently the film studios are experiencing a boost of attendances and ticket sales despite the financial crisis. This already happened in past recessions and therefore will be analysed in this report. One reason for that economical immunity seems to be the technological development such as sound and colour in the past or 3D cinema nowadays. Nevertheless there are some issues the industry has to deal with at the moment, e.g. piracy or substitution goods like videogames. Although 3D movies did fail continuously in the past in terms of economical success, the studios tried it again with an advanced technology and exceeded all expectations when Avatar was released. In this context factors such as rising ticket prices or the limited number of 3D capable cinemas play a big role as well in order to determine the future potential the 3D technology. A few companies already started to produce and sell 3D capable TVs which are supposed to the next economical success the movie landscape. IMAX cinemas suffered a long period of very low attendances and decreasing ticket sales until advanced 3D technology has been used to produce movies. Since then the IMAX group notes record breaking attendances and boosting profits. Two surveys have been analyzed and compared to each other. One, published in 2005 by Opinion Dynamics Corporation alre ady showed some curious facts on 3D cinema and its likely success in the future. The second one has been generated online by the author of this report in 2010 amongst a group of people from 10 countries. In terms of forecasting a success of 3D movies it is very hard for the studios to forecast the success of a single movie or even a whole new technology. They mostly try to find what is most appealing to the audience (unlike independent productions) and therefore have their analysts forecasting risks and returns. Nevertheless DisplaySearch 3D Display Technology conducted a forecast which is quite optimistic and expects increases in every sector of the movie industry (cinemas, home cinemas etc). The recommendations include the authors personal opinion of how the 3D technology will influence the cinema landscape and the options studios have to market it properly. By interviewing people from the movie industry the author gathered some inside knowledge which he tried to apply to his recommendations. Therefore it is expected that the boom of 3D movies will slow down slightly but continue to strengthen again. In the long term it is expected that the new technology will have a positive impac t on the movie industry. 1. Introduction According to Dreamworks Animation CEO Jeffrey Katzenberg, the upcoming 3D movie technology is the greatest innovation to occur in the movie business in 70 years. (CNN Online, 2008) This statement shows the hope of the whole industry for more attendances and a revolution in the movie market. An increasing amount of movie studios shift their productions towards the new technology. As a result this is discussed in a rising number of TV-shows, magazines and newspapers. Despite the fact that videogames are becoming more popular and the financial credit crisis has reduced average income, going to the movies still seems to be a big part of daily life all over the world. This happens even though the whole film industry seems to be in a crisis, as will be explained below. Initially 3D movies were produced using 2 separate projectors to produce one double image and running two separate rolls of film. Nowadays the technology is far more advanced which means that digital projectors are installed in cinemas producing sharper and steadier images. There also is a difference in production between real movies and animated ones. Animated movies are not produced with real cameras but use computers to create and render every single shot from two angles. Live action movies on the other hand are filmed by new dual lens digital cameras that are able to capture two points of view. (BBC news, 2009) Movie attendances in the United States decreased by 2, 6 %, falling to its lowest level since 1997, whereas revenues fell from $1,484 billion in 2004 to $1,364 billion in 2008. In the same period the amount of screens jumped from 35,993 to 39,476. To be able to show 3D movies, it is necessary to upgrade to digital screens; here the number increased from only 138 in 2004 to 4,576 in 2008, a rising trend. (Marche du film, 2009) Linking these data leads to the conclusion that the movie industry is keen to establish and invest in a new technology in order to make going to the cinema more attractive to its customers and increase attendances in the short and long-term. The following report analyses the current status of the movie industry and shows the likely economic impact in times of recession on the worldwide market. The industries main current issues and a forecast based on trends and profound market research are also examined. 2. Literature Review This chapter summarises and evaluates the related research of what has been written about the research topic. Opinions and data from many different people, working for the movie industry or being close enough to venture a forecast, have been taken into account and evaluated objectively. The chapter also defines and explains the new 3D movie technology, its history and its characteristics from different perspectives. Furthermore it covers several models and theories and talks about reports and how to estimate their importance. This is followed by an evaluation to point out weaknesses or gaps in the literature. The final part will consist of a link to the initial research question and what the plan for proceeding is. Overall, there are 3 main questions to be covered in this chapter: 1. How did big studios fight back in past recessions? 2. How have technical developments influenced business in the past in different markets? 3. What are current issues in the industry? It also is evident that due to the newness of the topic chosen, there are certain constraints in terms of what kind of literature is currently available. Therefore the main sources cited are websites as well as primary research. 2.1 Comebacks of the Studios in Past Recessions After the first big Wall Street Crash in 1929, admissions rose by 58% compared to the previous year. (Entertainment times online, 2008) According to John Fithian, president of the National Association of Theatre Owners in America, this means that â€Å"In the past four decades there have been seven recession years in this country, and the box office has climbed strongly in five of those years,† (Entertainment times online, 2008) According to the Academy of Management Journal (1996), between 1936 -1950 property based resources such as long-term contracts with stars and theatres helped financial performance to stabilize. Contrary to the period of 1951-65, when knowledge- based resources such as coordination and production talent and budgets increased financial performance. (Academy of Management Journal, 1996, pp. 519-543) Asking some of the most important and powerful people in the U.S. and UK movie industry shows that the majority believes that the current recession either is an opportunity or even a reason for rising sales. But what is the reason for that surprising success in economic downturns? Besides new technologies, which unfortunately are not always released at the right time, the studios decide to publish more comedies and action movies, to help the audience to escape from their monetary problems. In the USA, three of the top-five movies in terms of gross profit of 2009 are comedies: Mall Cop, Hes Just Not That into You and Bride Wars. (CNN movies, 2009) This permits us to draw the conclusion that a recession does not necessarily lead to a break-down of sales in the movie industry. But did past recessions really have no impact or even a positive impact on the movie industry? Not everyone agrees with the theory of increasing sales in recessions though. Gerald Peary, a documentary filmmaker and critic in Boston, Massachusetts, believes that the market will be flooded with intellectually less challenging movies since they are the ones that are more likely to succeed on the audience with smaller budget. In his opinion The dumber the movie is, sometimes, the more money it makes, which states that Those movies are somehow both critic proof and depression proof. (CNN movies, 2009) Another point of view is represented by Basinger, the film historian who assumes that it is still too soon to predict any trends concerning the recession and movies. She points out that recessions leads to faster changes in the movie scene. Also for her, going to the movies is not highly affected by the crisis, as it still is [] the cheapest and fullest way to abandon your troubles and lose yourself in a story. (CNN movies, 2009) Even in some of the worst recessions, economy ever has experienced, the movie industry mostly has been of the few sectors that was able to maintain its position in the market or even increase admissions. This is due to peoples not changing consumer behaviour. Even though they got affected by economic downturns, most of them still wanted to escape from their misery for a few hours. It also is an opportunity for independent film makers to realize low-budget productions, as movie studios get more cost- conscious when their stocks fall during a crisis. Henceforth studios prefer to invest little money in innovative productions and directors hoping for a reasonable return of investment. 2.2 Technological influence on Business in the past Around 120 years ago, films were little more than drawings that seemed to come alive with motion. Then, in 1877 Emile Reynaud had patented a machine, the ‘Praxinoscope, which projected seemingly moving paintings onto a screen. An upgrade of his invention, the Projection Praxinoscope, which was a large-scale Praxinoscope, got patented in 1888 and was used for public projection. Reynaud started to screen his films, accompanied by music on a regular base. Yet that early atmosphere and technology were very similar to today screenings. (Kinogeschichte, 2009) Using spools to feed and take-up the extended picture band, sequences were no longer limited to short cyclic movements. This was the first and important step for commercial use which has been so essential for successful cinematography. (Exeter, 2000) Nevertheless, there were still many issues concerning films, amongst other things the length of them or the lack of sound. To compensate this problem, it was tried to create a more realistic, narrative and psychological atmosphere using on-screen text and a pianist accompanying the film. Back in 1927, after the introduction of movies with full sound, cinema attendances jumped up from 57 million to 90 million in 1930 (Shmoop statistics, 2009) and made them even more popular. This demonstrates that introducing a revolutionary technology can lead to soaring attendances and higher box office sales for the studios. Also the lack of colour on screen was tried to be compensated to improve the movie experience. One of the first ideas was to tint the film reels but later prising companies such as ‘Technicolor and ‘Eastmancolor, made it possible to use new ways of colouring and achieved the objective of a deeper and more intense atmosphere. (Inventors library) Nowadays black/white movies disappeared almost completely from the world of movies. Although, the success of films like ‘Schindlers List (Steven Spielberg, 1993) and ‘Clerks (Kevin Smith, 1994) shows that it is still possible to achieve commercial and critical success with monochrome. (David Parkinson 1995, pg 112) After releasing the first full-colour, La Cucaracha (1934), coloured movies became more and more popular. In the late 1930s, the films,Snow White and the Seven Dwarfs (1937, Disney), were a huge success. Last one still is considered a milestone as it was thefirstfeature-length animated film. (Filmsite, 2007) Introducing new, revolutionary technologies and giving them the chance to go to maturity stage of the product lifecycle always has been very profitable for movie studios. Be it the implementation of sound or the introduction of colour, people loved to spend their money on being amused in cinemas. 2.3. Current issues in the industry There are more problems and issues the movie industry has to deal with besides the current substantial crisis and recessions. These will be examined in the following sections. 2.3.1 Videogames as substitution goods Amongst many threats for the movie industry such as the highly developed internet, DVDs and an increasing amount of home activities, one of the main problems for the movie theatres and studios is the rising and durable success of videogames. First released in the 1980s, videogames have been designed for a significantly smaller target audience. This was attributed to the fact computers were still in the early stage of their product life cycle and thus the presence of computers in the average household was a much less common occurrence. The commercial use of computers was much more prominent during this period, than their household residential usage. Even with the introduction of platforms such as the SNES (Super Nintendo Entertainment System) in the 1990s, the Videogame industry was still viewed as a niche market. It was never anticipated to develop into a competitor of the movie industry as it is nowadays. Currently, the profit generated from videogames equates to that of their movie counterparts. Current trends indicate that consumers have a tendency to spend more on buying videogames as opposed to going to the movies which has been identified as a huge threat for the studios. Just recently, in the beginning of November 2009, Activision Blizzard Incs released Call of Duty: Modern Warfare 2 and anticipated more than $660 million in sales from 11-13 million sold units by the end of 2009. Also previous games were big hits in terms of sales as the table below shows. Top video games sales on their first day ( Reuters, 2009) Figure 1 These data can be compared to Top Hollywood worldwide opening weekends: ( Reuters, 2009) Figure 2 As aforementioned and illustrated by the tables (Figure 1 Figure 2) above, it is evident that data solidifies the trend that an increasing number of consumers are changing their consumer behaviour and purchasing videogames which they may enjoy at home. Another possibility for the rising success of videogames could be the fact of potential consumers rather staying home than spending money on transport for getting there and quite expensive snacks and drinks in the cinema. This data backs up the trend that more and more consumers tend to shift from going to the movies to buying videogames which they can enjoy at home. Even if they are more expensive (around $50/ unit depending on the platform) the duration of playing them is far higher than only two hours. This makes them a substitution good with which the studios have to deal with now and most likely even more in the future. On the other hand this also creates new opportunities for the movie and the game industry to work together and create profits by co-operating. This is already working in terms of converting movies to videogames but also the other way around. 2.3.2 Piracy Another very recent issue and problem for the movie industry is the rapid spread of illegal movie copies, also known as pirate copy. In 2007, downloads of movies rose by 50 % in Germany, mostly saved as digital copies. ( Welt online, 2009) According to The Institute for Policy Innovation (IPI), the cost of motion picture piracy is significant high and an essential threat to the studios and the whole industry. The loss for the movie industry was $6, 1 billion in 2006. Taking all industries into account that are related to the movies that number would add up to $20.5 billion annually. This means that not only the studios and related companies lose money. It also means that people are losing jobs. Piracy being absent, 141,030 new jobs would have been added to the U.S. economy in 2006 (IPI, 2006) Henceforth the studios are in an on-going war with the movie pirates trying to reduce losses. The enormous impact on U.S. and worldwide economy forced the industry to consider distinct strategie s to decrease or even stop piracy. Besides Ads, showing movie pirates chased by police and going to prison as for every other federal crime, the industry also adopted a hard line by suing them for compensation. This found its peak in sending four men to prison for one year and ordering them to pay $3.6 million of compensation to major film companies such as Warner Brothers, Columbia, Twentieth Century Fox, Sony BMG and EMI. (CNN Piracy, 2009) They operated a Swedish movie pirate website which has been judged of being illegal. In total, piracy and the recession have reduced DVD sales in the UK by around 10 % and in the US by even 13 %. The problem for the studios is that DVD sales are responsible for half a titles long-term profits and more than double the revenue than from tickets sold. (Independent Online 3D Revolution, 2010) Hence Hollywood always tries to find new ways of protecting their movies and anticipate copyright theft. Consequently they always need new technologies which cannot be hacked but according to Arwed Fischer (Fischer, 2010), it is almost impossible to find the perfect safety. Hackers are able to break any copy protection within days or hours. In fact, this made him quit the job as resources seem to be wasted on nothing. Critics on the other hand state that the way of how to calculate losses for the movie industry is neither transparent nor comprehensible. The studios claim that each single pirate copy is the same as one loss of attendance. This is one of the reasons why mentioned losses are extraordinary high. People that just downloaded the movie and never considered going to the cinema or buying it on DVD are not included in these statistics which makes them quite subjective. On the other hand, the new 3D technology makes studios feel quite safe at the moment as it yet is impossible to pirate 3D featured movies. Hence people who want to experience this new way of cinema must go to the m ovies and pay for their tickets. James Cameron also is aware of this unique selling point when he says: You can pirate a 3D movie but you cant pirate it in 3D, so you cant bottle that 3D experience. (New Yorker Online, 2009) Although this is a justifiable and legitimate objection, piracy remains one of the industries biggest problems. Even if not each ‘pirate can be considered a loss of attendance and ticket sales, it remains an act of stealing. The studios spend millions of Dollars to produce profitable movies which are linked to many jobs. That should not be undermined by downloading movies instead of going to see them in the cinemas and pay the entrance fee. 3. Research Methodology 3.1 Introduction This chapter explains the approaches used to facilitate a precise and specific answer to the initial research question. In order to gather relevant and accurate information both, quantitative and qualitative data will be used. However the authors focus will be on qualitative data collection. The potential bias of primary is quite low due to a wide range of interview partners, all from different sides. Secondary data has been gathered under same criteria in order to minimise the risk of potential bias. Where, if possible, the author tried to look for alternative explanations and to show that he was aware of any potential bias. 3.2 Justification of Research Perspective Every research requires distinct methods recommended for structuring research programs. In this dissertation, it has been chosen to base all outcomes and results on actual data or professional forecasts like interviews, surveys and questionnaires. Copies of them can be found in the appendix. A high level of discipline was necessary and essential at the beginning of the research. Even though it got disappointing at some points, as the researcher took a wrong path, objectives from books by Mark Saunders (2009) helped the author to keep focused and motivated. According to Saunders * â€Å"Data are collected systematically * Data are interpreted systematically * There is a clear purpose; to find things out† (Saunders et al, 2009) 3.3 Primary Data Collection The author attempted to use all the important primary data collection methods such as interviews, networking and surveys in order to analyse the data objectively. This leads towards an accurate answer to the initial research question. Interviews with people from the movie industry such as former employees of copyright companies and cinema owners have given a deep insight into the topic. Interviewees are: * Arwed Fischer, former employee of X-Protect GmbH in Munich * Representative of the Kinopolis group, one of the biggest German cinema chains, who wants to stay anonymous. * Jan Fantl, producer, production manager and former director Several approaches for the interview structure have been considered and led to the following conclusion: Although unstructured interviews have the advantage of complete freedom in terms of content and structure ( Kumar R, 2005), the author of this report decided to mostly use structured or hybrid interviews for his research purposes. This represents a spot in-between the unstructured and structured interviews in Figure 3. That was given due to the fact that face-to face interview were not possible for a number of reasons such as travelling cost or lack of time of the interviewees. Nevertheless personal interviews would have given the author some advantages such as observing his interviewee as well as listening to him or the chance to gather the data more efficiently. (Hollwitz, J. Wilson, C.E. 41-52) Therefore it has been decided to make use of telephone interviews, which are far less costly than personal ones, and mail questionnaires which require accurate question design to match reading comprehension of the interviewees. (Using Structured Interviewing Techniques, 1991) Especially mail interviews have been proofed to be quite efficient because interviewees took their time to think about the questions before answering them. An online survey has been generated and distributed by the author of this report. 47 people aged 22- 50 and from 10 countries filled out this online survey which has been piloted before with 5 people in order to make it more precise and accurate for a wider audience. It was created on the 07.April 2010 and has been closed on the 07.May 2010 .To generate it the online platform www.surveymonkey.com has been used. The complete survey can be found in the appendix of this report. Due to easier access given times and resources it was not possible to have interviews in other countries like the USA or India. At a later point in this report it has been compared to another survey taken by Opinion Dynamics Corporation in 2005 before the 3D technology boomed yet. This will show the process and change of customers opinion on 3D movies. Also a questionnaire has been conducted by the author. It has been sent via to several people of the movie industry. The response rate was rather poor as asked peo ple seemed to be busy. Standard questions have been used in order to facilitate the collection of data and due to limitations in terms of time and resources. The questionnaire can be found in the appendices in section 8.1 As aforementioned, the potential bias has been considered in the evaluation process. Another option to be deemed is the use of a supervisor or mentor. He made sure that collected data was rather objective than subjective and could provide the author with constructive criticism. 3.4 Secondary Data Collection Thanks to a wider range of secondary data available, the author collected a lot of relevant information on the topic. He did this through a critical evaluation of literature, not only from the USA but also from Europe to accomplish a fair and accurate picture of the industry and its potential in the future. Parts of the research were also based on past and current trends and forecasts that justify arguments and recommendations. In order to sufficiently cut down the total amount of data, the author interpreted data sourced mainly from smaller subgroups rather than â€Å"all possible groups† (Saunders et al 2009, p 150 152)This method saves the author valuable time and also makes research and evaluation of data more efficient by using a smaller pool of information. As every other method, this one also has disadvantages, such as gathering the wrong kind of data or using irrelevant data which cannot answer the initial research question accurately. Also some academic literature such as the The Academy of Management Journal has been used to provide a different angle of the research question. A SWOT analysis on the current situation of the 3D Technology and outline possible threats and opportunities for the whole movie industry has been carried out. As a planning tool a SWOT analysis has many benefits like the simplicity of taking one. Nevertheless this can lead to problems like underestimating the value of a SWOT analysis or to an imprecise and weakly conducted analysis. (Ferrel Hardline, 2007, p. 119-120) More benefits can be seen in Figure 4: (Ferrel Hardline, 2007) Figure 4 3.5 Conclusion of Methodology Using all the aforementioned methods and approaches, the author attempted to find an accurate answer to the research question. Giving the reader a deep insight into the topic and a widespread view of the 3D Technology opportunities and risks has lead to a complete understanding of the subject. All data has been analyzed and evaluated neutrally so a conclusion has been objectively drawn. 4. Findings and Analysis This chapter starts with an explanation of the technical side of 3D technology used today followed by an overview of the history of 3D movies and a SWOT analysis. After that, the role of 3D movies in general and in combination with IMAX cinemas as well as the importance of Avatar will be discussed. The chapter will concluded with the comparison of two surveys (for further information please see research methodology) and a forecast. 4.1. How does 3D technology exactly work? First of all, the binocular vision system is based on the fact that the eyes of a human being are spaced 5 cm apart. Consequently each eye sees the picture from a different angle. At the same time the binocular vision system in a brain is using the difference to calculate the distance. The brain also has the ability to show a relationship between those images even though they are slightly different. The brain can choose objects in the two scenes and work out how far an object is between those images. (How Stuff works 3D glasses, 2010) The reason for wearing 3d glasses is to provide different images into your eyes. The movie screen in fact shows two different images and the glasses cause one of the images to go into one eye and the other one to enter the second eye. There are two widespread systems of doing it * Polarization: The majority of the big studios such as Disney or Universal the first choice are polarized lenses for the glasses because they allow colour viewing. Two synchronized projectors project two individual views onto the screen, each with a diverse polarization. The glasses only let one of the images to enter each eye because they hold lenses that are polarized as well. This is comparable with the polarization of sunglasses. (Filmindustry, 2009) * Red/Green or Red/ Blue. Since polarization cannot be used on a traditional TV screen (unlike on upcoming 3D TVs which will be dealt with later on in section 4.7) the red/green system is used. Again 2 images are displayed on the screen, one in red and one in blue/green. The filters of the glasses only allow one picture to enter each eye. The brain has to correlate those pictures as aforementioned. It is not really possible to use a nor